UEFA
Champions League
Introducing the new visual identity of the UEFA Champions League, inspired by the concept of Kick of Light. Working with Found Studio, we designed two key brand assets: the iconic Starball and the Ultimate Stage.
I took on a leading role from conceptual stages through to completion on this job. My work started with designing the stadium façade, drawing on brand motifs to define its form and identity.
I also established the wider architectural vision for the fictional city. drawing on conventional city‑planning strategies to chart its growth and urban development. Creating a world with depth and authenticity, a city that carries its history in its layout where new structures emerge from what came before.
The iconic Starball was also redesigned, adopting a new all‑glass look that aligned with the client’s ‘Kick of Light’ motif, introducing colour through natural refractions within the glass.
