FIGS
Mass
Teaming up with FIGS we produced a social and stills campaign for the launch of the new Fashion collection. The task was to show their products in a way which would be impossible with traditional mediums. In animation we played with zero gravity & dynamic movement to bring them to life & to capture the audiences attention.
I was responsible for creating high‑resolution, bespoke textures for the new scrubs in a range of colours, ensuring each asset accurately reflected real‑world materials.
I also handled the finer detailing, including stitching, seams, zippers, and other micro‑elements, so the models felt authentic and held up across a range of shots from wide to extreme close‑ups.
